Notes on web, business and conversion
What's worth knowing before starting a project: pricing, technical decisions and why some things move sales and others don't.
How much does a website cost (and what defines the price)
A website's price isn't a fixed number: it depends on what it has to solve. Here's how to understand where the budget goes and how to avoid overpaying.
June 5, 2026Custom online store vs. Shopify: which one's worth it
Renting a platform is fast and cheap at first, but it charges a fee per sale and ties you to its rules. When each option makes sense and how to decide based on volume.
June 4, 2026Why a slow website is costing you sales
Load speed isn't a technical detail: it defines how many visitors stay, how many buy, and where the site ranks on Google. The numbers and how to fix it.
June 3, 2026An AI chatbot for your business: when it actually makes sense
An AI chatbot can serve customers around the clock and offload repetitive work, but it isn't right for everything. When it makes sense, when it doesn't, and what separates a useful one from an annoying one.
June 2, 2026